3D

The $59.3-million opening-weekend domestic take for Monsters Vs. Aliens is being touted as proof that 3D is a viable way to pry people off their couches and get them into the damned movie theater. Nearly 56 percent of that amount came from 3D theaters, even though 3D projection accounted for only 28 percent of the movie’s screens. That all sounds impressive, but consider that WALL·E took in $63.1 million its first weekend, Kung Fu Panda $60.2 million, and Cars $60.1 million. Yes, those were all summer movies, but they didn’t benefit from the higher ticket prices for 3D that inflated the take of Monsters Vs. Aliens.